But despite two Hollywood-heavy campaign seasons, leading the GOP twice to dub Obama the celebrity president, research is against Team Obamas reliance on advertisements and PSAs featuring stars. Such marketing, with a few exceptions, does worse with viewers across the board, said Jonathan Symonds, executive vice president of marketing for the television analytics company Ace Metrix. Of the 2,000-odd political ads released during the 2012 campaign, the ones for which Team Obama enlisted the help of Sarah Jessica Parker and Vogues Anna Wintour, among other celebrities, were the worst performing, Symonds said. Still, to build a balanced market for Obamacare, the administration needs an estimated 2.7 million Americans between the ages of 18 to 35 to sign up, many of whom arent tuned in to traditional news and have little to no understanding of the laws specifics. Celebrities can drive awareness, and there are not a tremendous amount of creative angles out there for [Obama] and others to talk about implementation of the Affordable Care Act, Symonds said. This is an easy way to say, I can go to this person and have them explain it rather than have a less well-known person explain a complex issue. Thats where the attention-grabbing and shareable ads, aimed at people who use Twitter to follow celebrities rather than track the congressional debacle, can play a role. A lot of people the White House and administration are trying to enroll dont exactly read Politico every morning. A lot of people the White House and administration are trying to enroll dont exactly read Politico every morning, said Ronnie Cho, who served as associate director of public engagement for the White House until last month. Plus, the measure of success is different this time. The ads are not intended to be political, he said, and awareness more than politicking and persuasion is the objective. Funny or Die, a humor website with 19 million unique monthly visitors, lent a hand with a series of promos. If we can help make [signing up for Obamacare] a normal thing, something that isnt politicized, something that comes as second nature to younger people like putting your seat belt on, that is something wed want to do, Funny or Dies president, Mike Farah, told Mother Jones after the meeting. Cho, who previously worked at The Daily Beast as community editor, dismissed any notion that the July gathering was of particular significance, saying the administration has hosted a stream of strategic conversations about implementing Obamacare, with attendees varying from youth groups to CVS pharmacy. All are vital to getting the word out about implementation to as broad an audience as possible, he said. But conservative lobbyists have been airing anti-ACA ads for months, including a particularly controversial spot featuring Uncle Sam peering between a womans legs in the doctors officeand theyre doing fairly well with viewers. According to data provided by Ace Metrix, of the nine health-care-related ads aired this year, the Democratic National Committees Impact of Obamacare scored lowest, while the three highest scoring came from groups across the aisle.
Something to smile about! Fearne Cotton leaves Celebrity Juice in a baby pink miniskirt and with a winning smile
The Coronation Street star had travelled down from Manchester for the show, and tweeted after her appearance: ‘Such a great night @CelebJuice thanks so much!! Nice to see u all @lemontwittor @Fearnecotton @hollywills @IAmChrisRamsey @CraigRevHorwood x’. Fun time: Fearne tweeted about how much laughter there was during the latest ITV2 show recording Quick change! Fearne switched into her black and pink outfit from a Breton top and red skirt combo Still feels like summer: Kym Lomas wears a pink lace dress with black Christian Louboutin pee-toes ‘Oh and great to see @JayTheWanted and @NathanTheWanted can’t believe that little boy was you!! X.’ On Holly Willoughby’s team, The Wanted’s Nathan Sykes and Jay McGuinness took up one seat while Craig Revel Horwood filled another for the comedy panel show. Jay McGuinness showed off his new pompadour hairdo, and wore a blue and black checked shirt with blue skinny chinos and Nike high-top trainers. Frankie Cocozza was also seen leaving the ITV2 studios carrying two bottles of beer for the road, or to save for a later date, as he music career doesn’t seem to be lifting off right now. Long trip: The Coronation Street star travelled down from Manchester for the show Cool and casual: Holly Willoughby left the studio in black skinny jeans a black and white printed shirt and thick pashmina He’s got pomp: The Wanted’s Jay McGuinness shows off his pompadour hairdo as he leaves the Celebrity Juice taping Two for the road? Frankie Cocozza takes two bottles of beer from the studio after the show But Frankie wasn’t the only one who left with a little reminder from the show as a number of audience members took part in certain challenges, and have the haircuit to prove it. One guest tweeted: ‘Fern cotton and Kim from corri cut half my hair off for a task for celebrity juice I can’t believe it I was so p***ed (sic)’. Another quite enjoyed the fact his wife got her hair chopped off by the celebrity guests:’Can’t believe the missus had some of her hair chopped off by @hollywills and @JayTheWanted at @CelebJuice tonight! #FunnyAs’.
Celebrity Week In Review: Miley’s Just Being Miley, More Khloe & Lamar Rumors And Emmys Galore
SHARE 8 CONNECT 34 TWEET COMMENTEMAILMORE More than 300 passengers and crew on the Celebrity Summit have been hit with a stomach bug identified as norovirus, according to the Centers for Disease Control and Prevention. The ship is on a two-week Canada/New England sailing, which embarked from Bayonne, N.J., on Sept. 21 and is due to return there on Saturday. In response to the outbreak which the CDC said affected 14.5% of passengers and 1.5% of crew onboard a beefed up cleaning and disinfection plan has been put in place on the ship. The CDC is also working with the cruise line on how to deal with “active cases” and cleansing procedures for when the ship returns to Bayonne. Through its Vessel Sanitation Program, the CDC said it would send an epidemiologist and an environmental health officer to meet the ship and do a health assessment, as well as to monitor sanitation procedures. The predominant symptoms of the gastrointestinal illness are vomiting and diarrhea. “Those affected by the short-lived illness have responded well to over-the-counter medication being administered onboard the ship,” said Celebrity Cruises spokeswoman Cynthia Martinez. “At Celebrity Cruises we have high health standards for all our guests and crew. During the sailing, we are taking a number of steps to prevent the transmission of the illness, including implementing enhanced cleaning procedures and protocols, and using special cleaning products and disinfectants that are proven to kill norovirus to clean throughout the ship. These activities will continue as the sailing proceeds,” Martinez explained.
Celebrity Photos: September 2013 Chris Pine and Anna Kendrick filmed “Into The Woods” at an English Castle on Sept. 25. Celebrity Photos: September 2013 Sofia Vergara headed to a taping of “Live with Kelly & Michael” in New York City on Sept. 25. Celebrity Photos: September 2013 Hailee Steinfed and Taylor Swift attended the premiere of “Romeo And Juliet” at ArcLight Hollywood on Sept. 24 in Hollywood, Calif. Celebrity Photos: September 2013 Eva Longoria attended the Padres Contra El Cancer 13th annual ‘El Sueno De Esperanza’ Gala in Los Angeles, Calif., on Sept. 24. Celebrity Photos: September 2013 Aaron Paul was all smiles as he headed out and about with his wife Lauren in Los Angeles, Calif., on Sept. 24. Celebrity Photos: September 2013 Heidi Klum rocked a see-through shirt at Heathrow airport in London on Sept. 24. Celebrity Photos: September 2013 “Don Jon” star Joseph Gordon-Levitt stepped out in New York City on Sept. 24. Celebrity Photos: September 2013 Ellen Pompeo left her hotel and headed to the airport on Sept.